Conditions for an Underdog You Want to Root For.
Translated by GPT
Conditions for an Underdog Worth Rooting For
Everywhere you go, there are underdogs you want to root for. Startups aiming to beat big corporations, people with a clear vision, teams with a strong desire to achieve their goals. There are a few conditions that make these underdogs worth rooting for.
- A Clear Competitor They Can Beat
We often see startups claiming they will beat big companies like Google. For a small startup, Google is an enormous competitor, and today’s world has become incredibly diverse. Google is not just a company providing search services; it offers numerous services like YouTube and advertising. Because of this, Google has become a vague competitor.
A clear competitor is necessary. Ideally, it should be a service that leaves a bad impression on consumers, like domestic banks that people feel forced to use. Of course, it’s been a while since Toss came along and changed everything. During this process, Toss faced challenges like having to suspend services due to legal issues. Nonetheless, they survived and transformed the current banking system.
- Regulation
Regulation is an obstacle in any country. Especially for startups that are just beginning, regulation can prevent them from focusing on their services. Therefore, once the company has grown to some extent and gained some public recognition, it should be able to convey what it aims to change and deliver its message.
This is particularly the best era to convey messages through social media. Even if similar products abound, purchasing decisions can be influenced by who the founder is. The founder needs their own audience.
- Perseverance
Perhaps the most important condition. No matter what adversity arises, they must persevere. If an underdog leaves the arena, people quickly forget. It is crucial to persist for the important problems that truly need solving and for one’s beliefs. Setting a direction based on principles and beliefs and continuing to move forward is paramount.