# <Jack Welch's Last Lecture> Crisis Response Principles
Translated by GPT
In Jack Welch’s “The Last Lecture” on page 173, principles for corporate crisis management are described. The four principles proposed by Welch are as follows.
1. Build a Good Reputation
Jack Welch emphasized the importance of reputation by stating, “If you secure friends and supporters during good times, you are more likely to have advocates who will stand by you and speak up during bad times.” Just as the saying goes that what you do to others will come back to you, try to maintain a good image and treat others well.
2. Speak Publicly Across Various Communication Channels
We are in the era of social media. In the age of internet chatting, you need to be part of the conversation and raise your voice together. Our adversaries spread rumors through various media, and if we cannot counter them, we find ourselves in a difficult situation. Therefore, a space to directly convey messages is necessary.
Social media acts as a tool to clearly convey your true intentions. By publishing independently without relying on the press or broadcasters, you can respond quickly in a crisis situation.
3. Do Not Unintentionally Invite Crisis Through Indiscriminate Layoffs
Layoffs are the fault of the manager, not the employee. If you do not treat an employee properly when they leave the company, they are likely to feel insulted. Welch says about layoffs, “You must do everything possible to ensure that the laid-off employee does not leave with a grudge.”
4. This Too Shall Pass
When a crisis hits, it is easy to think that it will last. However, situations gradually improve, and all controversies eventually subside. Of course, it does not improve easily. Organizational restructuring may be necessary, and countering criticism is also needed.
While crises are unavoidable, they can be prepared for.
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